Episode 24

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Published on:

18th Jun 2025

Aura Farming: When Image Becomes Identity

What happens when the pressure to look effortless becomes anything but?

This week on InSight Out, Devin Almonte takes a look at the trending Gen Z phenomenon known as aura farming, a performative attempt to appear cool without trying. But it’s more than just a teenage TikTok stunt. It’s a window into a deeper cultural pressure we’re all facing: to shape our lives for approval, rather than live from truth.

In this episode, Devin shares:

  • What aura farming is and why it’s not as harmless as it seems
  • The adult version of this game—from curated faith to “real” Instagram posts
  • How this relates to the rise of social credit and identity collapse
  • Bethenny Frankel’s take on the obsession with image
  • The tragic story of Taylor Rousseau Grigg and what it reveals about the cost of performance
  • What Scripture says about being seen by God instead of performing for the world

📖 Scripture References:

  • Matthew 6:1
  • Galatians 1:10
  • 1 Samuel 16:7
  • Ephesians 2:10

👉 Today’s episode continues the conversation we started last week in the episode, Scored by Society: The Quiet Rise of Social Credit in America. If you missed it, it’s worth going back to hear how social credit has made it's way into our culture.

📬 Bonus Content This Week:

Find practical action steps for living a life shaped by truth—not applause—in this week’s newsletter: insightoutmedia.org/newsletter

💬 Want to talk about it more?

Have you ever caught yourself trying to look put together… instead of actually being okay?

What pressure do you feel to present the “right” version of yourself—and what would it look like to just be real?

Let’s talk about identity, approval, and how we let go of the performance.

👉 Join the conversation in the InSight Out Community on Facebook

📩 Stay connected:

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#AuraFarming #IdentityInChrist #SocialCredit #BiblicalWorldview #ChristianPodcast #InSightOut

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About the Podcast

INSIGHT OUT
Clarity for the mind. Joy for the heart. Truth for the times. Christian news, devotionals & podcast conversations to help us flourish.
Think, see, and live differently. By uncovering God’s truth and removing the blinders that keep us from seeing clearly, we are called not only to reflect on these truths when we rise, when we lie down, and in all we do, but to live them out in every area of our lives.

As Deuteronomy 6:6-7 reminds us, “These commandments that I give you today are to be on your hearts. Impress them on your children. Talk about them when you sit at home and when you walk along the road, when you lie down and when you get up.” Faith is not meant to stay in our thoughts; it is meant to be lived out in action. What fills our minds and hearts shapes our lives, and what we truly believe must become evident in how we live. Together, we will learn what it means to live this out every day.

This is more than a podcast; it is a way of life, a call to see life InSight Out, to live as we were created to live, flourish as God intended, and build our lives on the rock-solid foundation of His Word. Why? Because how we live matters.

About your host

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Devin Almonte

Devin Almonte is a broadcaster, journalist, and podcaster dedicated to media-driven discipleship. As the host of InSight Out and Encouraging Star Stories, she challenges audiences to think deeply about faith, culture, and purpose, offering clarity for the mind, joy for the heart, and truth for the times.

A Colson Fellow and graduate of the World Journalism Institute, Devin has written for The Stream and other outlets, integrating theology, worldview, and storytelling to address today’s pressing issues.

With a diverse background in business, broadcasting, film, commercial work, and media production, she has worked with companies like QVC, HSN, and Macy’s Merchandising Group in media, journalism, and product development. Her experience in storytelling, faith-based media, and on-screen work enables her to engage audiences in a way that is both thought-provoking and deeply relatable, inspiring a Christ-centered life.

Devin is also the founder of InSight Out Media, a faith-based company committed to media-driven discipleship, equipping people to see the world through a biblical lens and live out their faith with confidence.